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CEO

The Chief Executives Office 

Executive Business Coach Certification Programme

                                      Autumn 2004  BRIEF COURSE SYLLABUS

Training and personal study programme for :

·         Award of Post Graduate Certificate in Executive Business Coaching (designatory letters, PGCert Exec Coach)  by Derby University School of Business Management

·         Membership of The National Coaching Register * See conditions below


 This is phase 6 of a new UK initiative to create a training, and nationally recognised, certification programme for senior directors to qualify - in the rapidly evolving new 1: 1 coaching marketplace - as Executive Business Coaches.  

43 MDs representing £35bn turnover have completed the training programme in the first year since commencement in Autumn 2002.  They have helped to refine the process which is now open to all senior directors meeting the entry criteria. The 43 delegates from the foundation courses were the first in UK to have the opportunity to be professionally certified to University Post Graduate standard in Executive Business Coaching.

 Attendance at the Autumn 2004 training programme will be open to qualifying applicants with an optimum limit of 15 delegates. Along with the 33 They will be encouraged to participate in the set up of The CEO National Coaching Register, a provisional new body to identify the group for marketing purposes. Set up  plans are well advanced and there may be an option for equity participation in the new body

NCR will be focussed on the provision of 1:1 coaching at MD level. The programme includes specialised training in coaching MDs and teams in the MBI/O (Management Buy In/Out) marketplace so that the coaching role can, if desired, be part of a portfolio that includes non executive directorships.

 Programme Entry Credentials. 

 As CEO’s initiative is breaking completely new ground and is UK market leading, revisions to the programme and its concepts are being made progressively.  Currently entry into the NCR programme is open as follows :   

1.  Founder membership. Open to Managing Directors with minimum 10 years experience of 200+ employees and £30m turnover with exceptional PROFIT GENERATION RECORD. They qualify for founder membership of The National Coaching Register and the term ‘Lead Coach’. They receive the qualification ‘Post Graduate Executive Business Coach’ and right to use the designatory letters PGCert Exec Coach 

 

 2.  Affiliate membership. Open to Senior directors with minimum 10 years board experience in £30m+ turnover business; or CEO/Chairmen in sub £30m turnover SMEs. They qualify for Affiliate membership of The National Coaching Register and the term Affiliate Coach. They receive the qualification ‘Post Graduate Executive Business Coach’ and right to use the designatory letters PGCert Exec Coach

 Qualification Procedure  to obtain the Post Graduate Certificate

 All entrants must complete: 

§    The 12 day residential coach training programme in 3 modules (6 weekdays and 6  weekend days).

§   The additional study set out in the syllabus that involves :

·        A reading list of circa 6 specialised books

 

·        3 coaching assignments each of three days commitment

 

·        A 4000 paper on a self selected Coaching topic

 

         Submission of a Learning Portfolio to Derby University for Award of a Post Graduate

         Certificate in Executive Coaching

  Note. Delegates have the option of additional study over a one year period involving circa 150 hours distance learning and 3 weekend residential modules, leading to the Award of Derby University Diploma in Executive Business Coaching. 

 


 

Attendance List Autumn 2002 - Spring 2004

 

Name

Title

Company/Sector

Turnover

 

 

 

 

1.  David Scotland

President

Allied Domecq Wines & Spirits

£500m

3.  Peter Dickson

Chairman

Yates plc

£150m

4.  Mike McKenzie

MD

Scottish & Newcastle Division

£1bill

5.  Peter Thompson

MD

ecommerce

£100m

6.  Peter Everett

MD

Electronics

£20m

7.  Gerry Rogers

MD

Building Materials

£10m

8.  David Garth

Chairman

Fmcg manufacture

£10m

8.  Miles Protter

MD

Executive Coaching

 

8.  Adrian Reeve

VP

Chemicals manufacture

£500m

8.  Barrie Gardner

MD

Food Manufacture

£60m

8.  Peter Buckingham

MD

Airlines

£1 billion

8.  Tom Preston

MD

Commodity import/export

£60m

8.  James Scouller

MD

Interior Design Equipment

£30m

8.  Roberto Ascoli

MD

Fmcg manufacture

£1.5 billion

8.  Naren Nanda

HR Director

Home & Personal Care

£30 billion

8.  Ajay Khaitan

Chairman

Mining Conglomerate

£200m

8.  Derek Wilson

Chairman

Food manufacture

£60m

8.  Neil Hufton

CEO

Home & Personal Care

£400m

8.  Allan Caven

MD

Search & Selection

 

8.  Bill Sheils

CEO

B2B Telecoms

£60m

8.  Chris Ogden

MD

Management Consultancy

 

8.  John Jessop

CEO

Electronic Publishing

£450m

8.  Keith Stott

CEO

Food manufacture

£150m

Alex Evans

Chairman

Book Publishing

£12m

Jenni Sivertsen

MD

Commodities

£300m

Rod Leefe Chairman Search & Selection £15m
Anne Pasquier Country Manager Search & Selection £30m
Alastair Blackburn MD IT £100m
Trevor Mawhinney MD RSA Financial Services £500m
Terry Richardson MD Boots Pharmaceuticals £100m
Dave Kane MD Electrical procurement £300m
Adrian Northcott MD Manufacturing £30m
Philip Parker Portfolio Chairman Electronics, Oil, Retail £50m
Rod Scribbins CEO Halfords £500m
Antonio Werneck VP Latin America Reckitt Benckiser £1bn
Joe Imrie Hd of Buying Waitrose £2bn
Richard Flaye Portfolio Chairman B2B, Publishing, Medical, IT £50m
Tom Fremantle Dep MD Engineering £50m
Karen Moir HR Director Britannia B Soc £3bn
Piers Copham Strategy Director Taylor Woodrow £1bn
Russell Ford MD Iceland plc £1bn
       

8.  Observers

 

 

 

8.  Alex Shinder

HSBC Investment Bank

 

 

8.  Sir David White

Portfolio Chairman

 

 

8. Sebastian McKinley

Kleinwort Capital

 

 

8.  David Goldstone

Osprey Clark Search & Selection

 

 

8.  Beverley Stone

Life Coach & Psychotherapist

 

 

Catherine Wall Barclays Private Equity    
Hilary Meyrick Cazenove Private Equity    
Rupert Bell Sandaire Private Equity    
Utz Rieff Pacific Institute

 

 

8.  Mark Boxall

Company Director

 

 

8.  Tony Keen

Company Director

 

 

8.  Matt French

Company Director

 

 

8.  Michael Slack

Company Director

`

 

Jim Leach

REACH

 

 

           

 Brief Agenda

MODULE 1.  The Executive Coaching Process.  

September 24-27 2004    (4 days)

 Presenters:   John Webster, Sir John Whitmore, Kim Morgan, Keith Stott, Louise Trevatt, Gary Foster, Tom Preston 

Friday 24 September

0900

Coaching at MD Level

Ψ      John Webster 

 

1030

The PC Cert Qualification Process

Ψ      Louise Trevatt 

 

1100

Coffee 

 

1130

Coaching at MD Level

Ψ      John Webster 

 

1245

Lunch 

 

1315

Coaching at MD Level

Ψ      John Webster 

 

1500

Coffee 

 

1520

Coaching at MD Level

Ψ      John Webster

 

Saturday 25 September

0830

Coaching at MD Level

Ψ      John Webster 

 

1000

Coffee

 

1020

Coaching at MD Level

Ψ      John Webster 

 

1300

Lunch

 

 

1330

Coaching at MD Level

Ψ      John Webster 

 

1500

Coffee

 

 

1530

Coaching at MD Level

Ψ      John Webster 

 

Sunday 26 September

0900

to

1730

Coaching tools from NLP and the Psychologist’ Toolkit

Ψ      Kim Morgan

 

Monday 27 September

0830

The SDI Toolkit of Personality Assessment

Ψ      Gary Foster 

 

1200

A Business Approach to Coaching

Keith Stott

 

1300

Lunch

 

 

1330

Set up and Marketing of a Coaching Business

Ψ      Tom Preston 

 

1430

Coffee

 

 

1500

Coaching Tools from NLP and the Psychologists Toolkit

Ψ      Kim Morgan 

 

Module 2:             The Executive Coach’s Toolbag

October 15-18 2004 (4 days)

Presenters:              Kim Morgan, Naren Nanda, Georges Philips, Leon Kamhi

Friday 15 October

0900

 

The Evolution of Coaching from Psychology and Psychotherapy.  Ethics, Relationships and Boundaries

Ψ      Kim Morgan 

 

1200

Coaching tools from NLP and the Psychologists Toolkit

Ψ      Kim Morgan

 

1300

Ψ      Lunch

 

1345

Coaching tools from NLP and the Psychologists Toolkit

Kim Morgan

 

1530

My journey into Executive Coaching as part of a portfolio’                   

·        Speaker: Naren Nanda. NCR Graduate  

·        My personal journey into coaching

·        Networking

·        Experience of telephone coaching

·        Building client self awareness as a powerful tool for change  

 

1645

Executive Coaching, The Corporate Financiers’ View

Ψ      Richard Fifield 

 

Saturday 16 October

0830

to

1730

Performance Coaching and the GROW Model

Sir John Whitmore

 

Sunday 17 October

0900

to

1730

Hypnotherapy and Belief Change as Part of the Coach’s Toolkit

Ψ      Georges Philips

 

 

Monday 18 October

0830

Coaching at MD Level

Ψ      John Webster 

 

1000

Coffee

 

 

1020

Coaching at MD Level

Ψ      John Webster 

 

1230

Lunch

 

 

1315

Coaching at MD Level

Ψ      John Webster 

 

1400

Coaxing or Coaching? The Stockbrokers view of Executive Coaching

Ψ      Leon Kamhi 

 

1530

Coffee

 

 

1600

Coaching at MD Level

Ψ      John Webster

 

Module 3            Putting It Altogether

                                    November 12-15 2004 (4 days)

Presenters:       John Webster, Fiona Colquhoun,  John Brown. Karen Moir, Richard Fifield, Rod Leefe, David Franks, Guy Revis, Graham Lee, Rod Scribbins

 

Friday 12 November

0900

 

Modules 1 & 2 Review Forum

John Webster

 

1030

      Coffee

 

1100

Group Coaching with Myers Briggs Psychometrics’

John Brown

 

1300

Lunch

 

1345

The Action International Coaching Model

Guy Revis

 

1500

Coffee

 

1530

Group Coaching at Board Level

Ψ      David Franks

 

Saturday 13 November

0830

 

‘Using NCR Skills for Creation of an In-House Coaching Culture’

Karen Moir

 

1000

Ψ      ‘Conflict Coaching’

Fiona Colquhoun

 

1115

Ψ      Coffee

 

1130

‘Continued Coach Training, Relationships in coaching and a Formal Supervision Process’

Ψ      Graham Lee

 

1300

 

1345

 

 

1415

Lunch

 

‘Continued Coach Training, Relationships in coaching and a Formal Supervision Process’

Graham Lee

Keynote Address: Profit and Loss Improvement

Ψ      John Webster

(Intensive, checklist based examination of the client’s business with focus on serious profit improvement)

 

1500

Coffee

 

1520

‘Executive Coaching - The Venture Capitalists View’

Ψ      Speaker to be confirmed

 

Sunday 14 November

0830

 

The Set-up, Marketing and Management of a New Coaching Business

John Webster

 

1010

Coffee

 

1030

The NCR National Launch and Member Equity Options

John Webster

 

1245

Lunch

 

 

1330

Executive Coaching – Getting a Board Working as a Team

       Rod Scribbins

 

1500

Coffee

 

1520

Coaching at MD Level

Ψ      John Webster

 

Monday 15 November

0830

Putting it Altogether

Review forum with John Webster

 

1000

Coffee

 

1020

Coaching at MD Level

Ψ      John Webster

 

 

 

 

1245

Lunch

 

1315

Executive Coaching, The Head Hunters’ View

Rod Leefe

 

1600

Closing Forum

 


General

1.    Delegates undertake to treat all papers and DELEGATE DETAILS as scrupulously confidential so as to recognise the sensitivities of delegates often holding senior positions in publicly quoted plcs.

2.   Delegates work extensively in triads rotating roles as coach, client and observer throughout the ten residential days.

3.    Extensive delegate manuals are provided which include detailed Checklists on every phase of the process.

4.    An extensive reading list is provided which is required reading as part of qualification.

5.   As part of the qualification process, each delegate has to complete three coaching assignments, each of three days, that may come by introduction from within the group, or from their own contacts.

6.      Venture Capitalists are invited as observers to gain understanding of this new market resource.

7.      Qualifying candidates may be eligible for membership of the CEO National Coaching Register with access to its confidential website for exchange of information and opportunities and continued training.  The website will be structured so that delegates may print off parts of it as a sales brochure for their own marketing. 

 


Course Presenters

 Note All speakers and times are confirmed at time of going to print. CEO  reserves the right to vary speakers and times to fit the changing circumstances that are inevitable with senior executives and national speakers.

 

John Webster 

Age 67. Founder of CEO. A former financial services CEO with 10 years experience of coaching up to FTSE 100 Chairman level. More than 1000 directors have been through John’s training and coaching programmes. At any time he is 1:1 coach to circa 50 Chairmen/CEOs and MDs of well-known companies. He pioneered the training in UK of MDs in the MBI/O marketplace resulting in CEO organising the UK’s leading 1 and 3 day Workshops and Seminars for the past 6 years. John is a former Daily Telegraph ‘Financial Innovator of the Year’ and was co author of the IOD publication ‘Keys to MBI Success’

Sir John Whitmore

Age 67. Founder Partner with Olympians David Hemery and David Whittaker, of Performance Consultants. Team and individual performance coaches in commerce, sport and industry. Creator of the GROW coaching model. Author of several books on coaching including ‘Coaching for Performance’ . Joint Chairman, The European Mentoring & Coaching Association.

Graham Lee

Chartered Psychologist. Director of Coaching at OGC Limited a business psychology consultancy. Author of the book “Leadership Coaching”. Commercial experience in the pharmaceutical industry. A background in pioneering psychotherapy; coaching at senior levels and a group coach supervisor.

Kim Morgan

Age 46. Principal of Barefoot Coaching with 15 years experience as a life coach, counsellor and therapist.   Springboard and Relate certified trainer, NLP Practitioner, and Member of the National Council of Psychotherapy. A skilled 1:1 life coach and group trainer whose clients range from senior company directors to lone parents.  Contributor to magazines and radio presenter on coaching

David Franks

Executive Team Coach with major blue chip FTSE 100s.

 

Fiona Colquhoun

Former HR Director Cable & Wireless. Member of the Conflict Resolution Association

 

Gary Foster

Self employed hypnotherapist, business coach and sales trainer. Specialist in the use of the SDI profiling system for coaching

 

Georges Philips           

Age 53. Author of the book “Gold Counselling”.  A 1:1 coach and therapist with more than 15 years experience.  An acknowledged leader in the field of belief change and a member of the National Council of Psychotherapists.  

 

Guy  Revis

UK Franchisee for Action International, a US business coaching organisation on 3 continents. 43 UK coaches.

 

 

 

Karen Moir

HR Director Britannia Building Society. Delegate on NCR programme Spring 2004

 

Keith Stott

Former CEO of WT Foods PLC, which he took from £20m to £140m turnover , and £500k. profit to £14m pa. in 7 yrs including  stock market flotation.. Trainee Coach on Spring 2003 NCR programme.

 

Louise Trevatt 

Coordinator of Derby University NCR programme.  Executive Coach. NLP Master and Trainer. Non Executive Director.

Naren Nanda

Former HR Director, Unilever Home & Personal Care. Graduate of second NCR training programme. Self employed coach with clients in Japan, USA, India & UK

Richard Fifield

Age 43. Director, Corporate Finance &  Managing Director, Tenon Outsourcing (Division of Tenon Group plc). Richard has held a number of positions since qualifying as a chartered accountant both in and outside the ‘profession’.  These include FD, HRD, Head of Consultancy and Business Coach. In Nov 2000 the Practice where Richard was an equity partner was sold to Tenon plc.

Rod Leefe     

Age 46. Founder Chairman of Witan Jardine Executive Search & Selection. 11 years experience of recruitment up to board level. Specialists in legal recruitment.  Rod completed his NCR training programme in Autumn 2003.

Rod Scribbins

Former CEO Halfords. Delegate on Spring 2004 NCR programme.

Tom Preston

Age 42.  Principal of Thomas Preston & Associates  a new coaching business, with 2 Associate NCR trained directors, set up after  they graduated from the first NCR training programme in 2003.  Former MD of £100m commodities business. Author of the new book on coaching

John Brown

MD Team & Personal Performance.  Accredited Myers Briggs Personality Type coach, and accredited as Assessor and Coach for Hay McBers Leadership Styles

 

   

FEES

Fees are payable in advance*  (Personal rates – where the delegate pays the fee personally. Corporate rates are where the fee is paid by the delegates company).

 

                       Personal                          Corporate             

Module 1.     £2500                               £3500

Module 2.     £1750                               £2750

Module 3.     £1750                               £2750

Derby University Post Graduate Registration and Award fee £1000

All fees are subject to VAT at prevailing rates 

*  Early payment discount

The full fees of £5500 Private or £8500 Coporate are reduced to £5250 and £8250 + VAT respectively where a non refundable deposit of £2000 +VAT is received by CEO by August 15 2004, and the full balance is paid before August 31.

 

Instalment payment

 

Delegates may choose to pay the module fees in  instalments, not less than 28 days before each module – subject to a 5%  surcharge.  

 

Day Observers

 

Directors, and others with special interest in observing the evolution of this executive coaching initiative may attend for any one day only at a fee of £100 + VAT.  50% of this is offset against the full programme fee if, within 6 months, the Observer joins the coach training programme. One day is also credited towards the 12 day qualification period. Observers receive copies of some of the presentation papers relevant to their day.

 


RESERVATIONS

 

Interested directors should complete the following Registration of Interest Form which has no commitment. A CV should be attached

 

CEO will contact them and, where they have not met before, arrange an initial meeting of circa 2 hours. Thereafter, if both sides wish to proceed, the director will be asked to complete a formal Reservation Form and pay the non refundable deposit of £2,000 + VAT

 


Registration of Interest Form

Autumn 2004

I am interested in attending this course. Please contact me

 

 

Name……………………………………………………………………………..Age…………...

 

Address………………………………………………………………………………………….…..

 

Tel No ……………………………   Email………………………………………………………….

 

Most senior career job title achieved …………… ………………………………………………….

Type of Business……………………………………………………………………………………..

 

Business turnover  £………m               No of employees………………………………………………

 

 

I am interested in Executive Coach Training because : ………………………………………………………………………………………………………………………………………………………………………………………………………

  

CV attached

 

Please return this form to CEO, Aston Hall, Aston on Trent, Derbys DE72 2DE

or email to ceo@ceogb.co.uk

 Tel 01332 799 899

Detailed Autumn 2004 Syllabus

                                                                    NCR Main Index

                                                                   CEO Front Page 

                                                 Autumn 2002 Delegates comments

                                            To Register interest in membership of NCR  

                                                           NCR Members Exchange