JOHN ACORNLEY MA (Oxon) FCA  -  (updated 17.01.2003)

Portfolio Chairman and plc Non-executive Director of 3 businesses with combined turnover of £185m and 900 employees in speciality chemicals, fuel oil & food distribution, agricultural feeds, retail and wallcoverings, including a VC backed MBO.    

Former Managing Director, who has generated £65m new profits in seven years including three corporate turnarounds, led two stockmarket flotations, raised £720m of equity and debt finance, acquired eight companies for £580m and sold ten companies for £675m.

Former plc Finance Director and Non-executive Director of ten European businesses who has worked in North America.


KEY CAREER ACHIEVEMENTS

  • Created European acquisition strategy for Baxi plc. Led negotiations and successfully acquired three businesses for £560m raising £600m to take Baxi to No1 European market position, increasing sales and EBITDA from £100m pa and £13m pa to £700m pa and £73m pa respectively in two years. Successfully sold six Baxi businesses for £200m. Lead role in negotiation of sale of Baxi to Candover/Electra for £370m enterprise value.


  • Created growth strategy for Rainford Group plc, as a 4.5% shareholder. Grew the business from an owner-managed business with sales of £5m (£0.7m PBT) to a fully listed plc with sales of £80m (£6.1m PBT). Sold the business for £85m to KKR Private Equity of USA.


  • At Rainford Group plc successfully acquired GEC subsidiary that doubled turnover and production capacity required for new £30m pa Nokia contract that increased PBT by £3m pa. Secured new contracts with Marconi, Ericcson & Motorola for £10m pa to achieve additional £750k pa PBT.


  • Led successful flotation of Rainford plc sponsored by SG Warburg with market capitalisation of £64m, at PE of 17, raising £22m new equity. Also led flotation of Kingsgrange plc with market capitalisation of £20m, at PE of 22, raising £4.5m new equity.


  • As acting Managing Director of Rainford, grew sales from £19m pa to £58m pa and PBT from £0.7m pa to £5.0m pa in two years.


  • As turnaround Managing Director of Rainford Canada increased sales by 67% and turned Can$1.4m loss to Can$250k profit in three years. Negotiated 10% personal equity stake and sold the business for Can$1.5m plus licensing agreement.
  • As Managing Director of CellStar, turned around significant loss making business, launched sales drive and cut debtors. Turned threatening £100k bank balance to £3m in four months.
  • As NXC of VC backed speciality chemicals MBO achieved first year profit target of £3.6m EBITDA and agreed refinancing with the bank which will return cash to the shareholders including the VC in excess of 150% of their original investment.
  • As non-executive Chairman led purchase of loss making wallcoverings business from receiver and turned round business generating £500k PBT in the six months following acquisition.


CAREER SUMMARY

Non-executive
2001-date Aroma Limited Chemicals £20 Chairman
2001-date NWF Group plc Distribution £155m Director
2001-date Zen Limited Wallcoverings £10m Chairman
1999-2000 CICH France Boilers £100m Director
1999-2000 Ocean Italy Heating £80m Director
1999-2000 Brotje Germany Heating £60m Director

Executive
2001-2002 CellStar (UK) Ltd Telecoms £100m Managing Director
1997-2000 Baxi plc Heating £460m Group Finance Director
1994-1997 Rainford Group plc Telecoms £80m Group Finance Director
1992-1994 Rainford Group Ltd Telecoms £60m Deputy Managing Director
1990-1992 Rainford Canada Telecoms $7m Acting Managing Director


DETAILED HISTORY

NON-EXECUTIVE

12/01 - date Aroma & Fine Chemicals Limited
£20m turnover venture capital backed speciality chemicals manufacturing business. Customers include Proctor & Gamble, IFF, Quest, Firmenich, Colgate Palmolive, Haarmann & Reimer, Givaudan, BASF, Dragoco & Syngenta. One site with 85 employees.
  Non-executive Chairman
  • From being a manufacturing subsidiary within a large group the business has been transformed into a standalone business.
  • A vision and strategy has been developed focusing the business on the aroma and fine chemicals market.
  • First year profit targets were achieved (EBITDA £3.6m).
  • Surplus assets were sold realising £1.1m.
  • A refinancing has been agreed with the bank (RBS) which will return cash to the shareholders including the VC in excess of 150% of their original investment.
11/01 - date NWF Group plc
£155m turnover quoted diversified industrial group with 4 divisions, fuel oils distribution, food distribution, agricultural feeds and retail. Customer relationships with Princes Foods and Sainsbury. Supplier relationship with Texaco. Multi site with 730 employees.
  Non-executive Director
  •  Reviewed vision & strategy for the group.
  • Pre-tax profit and EPS in 2002 was 24% ahead of the prior year.
  • Share price increased by over 50% in 2002.
  • Appointed Chairman of Remuneration Committee.
  • Member of Audit Committee.
08/01 - date Zen Wallcoverings Limited
£10m turnover privately owned wallcoverings manufacturing business. Customers include Homebase, B&Q, Dixons, Dulux, Vymura & Colemans in UK, Brewster, Blonder and Maxwell in USA and Rosedale in Canada. 85 employees on two sites.
  Non-executive Chairman
  • Led the purchase of the loss making company from the receiver, revised the sales and marketing strategy, and instigated operational improvements, which generated £500k of PBT in the year following acquisition.
  • Sold surplus assets generating £360k.
  • Repaid £800k of debt.
  • Acquired £3m turnover specialist coatings business from plc, increasing customer base and giving additional manufacturing capacity.
   

EXECUTIVE

 

05/01 - 12/01 CellStar Inc, USA

NASDAQ quoted ($2.5bn t/o) employing 1300. A leading global distributor of mobile telecommunications equipment.

   
CellStar (UK) Ltd, Manchester
  A £100m t/o UK & International distributor & importer of mobile telecommunications equipment (handsets, accessories, PDAs etc), airtime reseller, e-commerce and mobile data distributor. Sales to 1200 UK corporate dealers & retailers. Contractual relationship with Vodafone & Orange. Fourteen sales executives for UK, Russia, India, Pakistan, Middle East, Asia Pacific and Africa. Supplier relationships with Nokia, Ericcson, Motorola, Samsung, Siemens, Sony, Phillips, Bosch, Alcatel, Mitsubishi, NEC & Panasonic.

65 employees on one UK site with pick, pack and despatch warehouse. 

 

Managing Director
  Appointed as Managing Director of business in significant loss making position.

Created turnaround plan. Re-motivated demoralised workforce with team building & mentoring. Reorganised management information systems and introduced cashflow management that took bank balance from reducing and threatening £100k to £3m in four months. Cut debtors by 18%(£1m).

Introduced premium pricing campaign and revised sales team incentive structure to eradicate loss-making customers to build long-term customer loyalty.

Regular contact with US parent who due to turnaround, changed plan from sell or close the business to one of developing the business.

Management of currency exposure of £30m.

Identified potential corporate acquisitions and opened initial discussions with potential venture capital partners.

Management of £250k promotional budget with manufacturers for special promotions, point of sale, Internet & press marketing.

Developed and mentored management of business and identified successor in view of decision to develop career as Portfolio Chairman.

05/97 - 12/00 Baxi plc, Preston
Privately owned  (£460m t/o  £52m EBITDA) with 14 manufacturing & assembly locations and four sales offices employing 5000 in eight countries. A leading European heating business; present in UK, Italy, France, Germany, Denmark, Sweden, Holland & Eire supplying central heating boilers, radiators, gas fires, water heaters & clean air systems sold to builders merchants in UK, Eire, France, Italy, Germany, Sweden, Denmark, Turkey, Spain, Portugal, Belgium & Holland.

Group Finance Director with 130 staff in eight countries.

Created European acquisition strategy and successfully acquired businesses in Europe to take turnover and EBITDA from £100m and £13m to £700m and £73m respectively in two years, to become European No 1 boiler manufacturer.

  • Led successful acquisition negotiations of Italian business for £83m that moved Baxi from No 10 to No 6 European market position with aggregate EBITDA increase from £13m to £27m pa.
  • Working with SG Hambros successfully negotiated acquisition of Blue Circle Heating division. Raised £600m through Societe General requiring presentations to shareholders, SG Hambros, UBS Warburg & Industrial Bank of Japan. The acquisition took turnover from £200m to £700m and EBITDA from £27m to £73m pa.
  • Negotiated sale of radiators business to Finnish purchaser for £190m at 10 PE
  • Working with KPMG & SG Hambros sold five businesses for £13m in sanitary ware, ventilating systems, aluminium die-casting and foundry to UK & US buyers.
  • Management of £250m currency exposure, £50m investment fund and £3m venture capital fund in association with Close Private Equity.
  • Management of ERP multi-currency & language IT system (Movex) across 6 country sites. Invested £2m in installation of ERP system into Italy.
  • Closed one factory and one headquarters to save £3m pa.
  • Created pan-European purchasing and marketing strategies that saved £5m pa
  • Lead role in sale of Baxi to Candover/Electra for £370m enterprise value.
 
01/89 - 04/97 Rainford Group plc, Coventry, Canada and St Helens
  Fully listed design and manufacturing group (£80m t/o) employing 700; supplied the telecommunications equipment (telecom line switches, base stations for mobile networks, EMC enclosures) market. Customers Nokia, Ericcson, Motorola, Siemens, Lucent, Marconi. Three sites including Canadian joint venture.   
Group Finance Director (1994 to 1997)
  Total financial management for fully listed plc.
  • Successfully managed flotation process with SG Warburg, DLA and Grant Thorntonachieved in less than 3 months; produced 10-fold increase in shareholder value.
  • Established City relationships with institutional shareholders, investment bankers, stockbrokers, analysts and financial PR.
  • Ensured compliance with listed company requirements (Yellow Book, City Code, Cadbury, etc.).
  • Set up manufacturing joint venture in USA with Danish partner.
  • Negotiated sale of business to KKR at significant premium to flotation price ultimately crystallising over £150m in shareholder value.
  Acting Group Managing Director (title Deputy Managing Director)(1992 to 1994)
Responsible to Chairman/Managing Director  (two sites with 300 employees).
  • Devised corporate acquisition strategy and business plan to meet anticipated telecom market explosion and negotiated £5m funding including £2m development capital and £3m bank debt.
  • Successfully acquired GEC subsidiary that double turnover and production capacity required for new £30m Nokia contract which increased PBT by £3m pa. Secured new contracts with Marconi, Ericcson & Motorola, for £10m to achieve additional £750k profit.
  • Invested £1min new ERP system to cut inventory and production and improve bottom line by £250k pa.
  • Successful disposal of Canadian joint venture.
  • Led new product development and sales drive, which increased turnover, in 2 years, from £19m to £58m, PBT from £0.7m to £5.0m, employment levels from 374 to over 700 and customer satisfaction from 40% to 87% with Nokia, Marconi, Siemens, Motorola etc.
  • Positioned the business for flotation.
  In view of the importance to the Group of a successful intended flotation, took the position of Group Finance Director to lead the flotation process.
Acting Managing Director, Rainford Corporation (Canada) (1990 to 1992)
Appointed as Managing Director to turnaround a loss–making division. Negotiated with shareholders and obtained 10% success related equity in the business.
  • Increased sales from Can$4.2m to Can$7.0m and turned Can$1.4m loss to Can$250k profit in three years. Set up team building and mentoring to re-build morale. Retrained sales team and led sales campaigns. Cut labour costs by 15% to save £200k pa.
  • Developed new business with Nortel, Newbridge etc.
  • Completed difficult negotiations with Bank of Montreal on overdraft/cashflow issues that were undermining long term future of the company.
  • Purchased shielded room business to develop product range of company.
  • Negotiated sale of business for Can$1.5m plus license agreement.
  In response to rapid expansion, appointed Deputy Managing Director. 
  Finance Director (1989 to 1990)
In response to difficulties in Canada took the role of Acting MD Rainford Canada.
   
1985 - 1988 Jean Sorelle Ltd., Peterborough
  £15m t/o subsidiary of Kingsgrange plc. Supplier of toiletries/cosmetics to retailers including Marks & Spencer, Harrods and specialist brand distributors including Potter & Moore and Gilchrist & Soames.   
Finance Director
  Initially appointed as Financial Controller; promoted to FD after six months. 
  • Full stock exchange listing procedures leading to flotation with market capitalisation of £20m at PE of 22 raising £4.5m new equity.
  • Successful acquisition of three companies – total consideration £14m.
1982 - 1985 British Van Heusen Ltd, Taunton
Profitable £23m t/o menswear manufacturer.  Subsidiary of Coats Viyella plc.
  Financial Controller
1980 - 1982  Prestige Group plc, Burnley 
Publicly quoted £70m t/o homewares Group, majority owned by US parent, with subsidiaries world-wide and employing 3500.
Group Internal Auditor carrying out audits in six countries.
   
1975 - 1980 Deloitte Haskins & Sells, Manchester
  Audit Senior
Responsible for largest client account in the office - British Mail Order Corporation.
 
 

EDUCATION / QUALIFICATIONS

1978 FCA
1975  MA (Oxon) class II honours in mathematics.
St. Catherine's College, Oxford University.